Brand Profile
Ludovic Ballouard is something of a latecomer to the world of watchmaking. At one stage he had given up on his ambition to be a watchmaker. But then his passion returned and he moved to Switzerland to pursue his true calling.

Ballouard was born in 1971 in the northwest of France. His father came from Saint-Brieuc in Brittany, while his mother was Dutch. He grew up surrounded by nature, listening to the sounds of the wind and the ocean. As a child he loved constructing things and assembling radio-controlled airplane models, and this later evolved into a fervent interest in watchmaking. He studied horology in Rennes, where he was regarded as highly gifted. It was then that Ballouard decided that he would one day be a creator of artistic watches designed to amaze and delight. But he soon found out that France lacked a flourishing watchmaking scene like Switzerland, and in despair abandoned his dream, working instead for six years as an engineer of airplane control panels. But the passion never left, and eventually he resolved to make the move to Geneva. There he spent three years working for the Franck Muller brand, followed by seven years under the tutelage of leading watchmaker Francois-Paul Journe, learning about the construction and adjustment of grand complication movements. In 2009 he started designing models under his own name. With his exceptional skills, enthusiasm, creative flair and eye for beauty, Ballouard is one of the preeminent independent watchmakers of the new generation.

Timepiece Movie
Timepiece Description

"Upside Down" No. 10 of a limited edition of 12 Platinum case
A stunning and innovative timepiece
that puts on a fascinating show every hour
Ludovic Ballouard’s overarching aim is to create watches with mechanisms that are innovative, aesthetically striking and above all, unique. He shares the passion of the master watchmakers of history, and through his creative output has himself become part of the legend.

Ballouard’s work has attracted much attention from watch aficionados. The Upside Down is the first piece to be released under his own name.

The key attraction of the Upside Down is the unique patented mechanism that rotates the numerals.

The numerals on the watch face appear upside down, with the exception of the numeral that indicates the current hour.

The minute hand is mounted in the centre of the dial and completes a full circle every hour, just like a regular watch. As it reaches the 12 o’clock position, the current hour rotates 180° to appear upside down and the new hour rotates to the correct orientation.

Thus, we witness the spectacle of two numerals simultaneously performing a little somersault on the watch face.

The case is made of platinum – a metal that is even more scarce and denser than gold, that gives an elegant luster. This is a limited edition timepiece, one of the only twelve of its kind in the world.

As the name “Upside Down” suggests, this timepiece adopts an hour indication mechanism that is unique in the world of watchmaking. The numbers on the dial are all upside down, with the exception of the number indicating the current hour, which is right-side up. To make it easier to read, there is a dot on the bottom right of the number that indicates the current hour.

The lugs are milled out of the solid platinum case, and the crown is engraved by hand. The sapphire crystal cover is also integrated into the case. The edges of the case and lugs are polished to perfection.

Through the see-through case back, one can enjoy the unique mechanism which makes the hour indicator flip over at the stroke of each hour. It is a truly innovative mechanism developed from scratch by the watchmaker himself.

On the case, in addition to the model number, the limited edition number of the timepiece is also engraved.
The initials L.B., standing for Ludovic Ballouard, are engraved on the side of the strap’s platinum buckle.

Appropriate for both men and women, this piece can be recommended for those who appreciate a simple, elegant design.

"Upside Down" No. 10 of a limited edition of 12 Platinum case




This watch is available for viewing in the gallery

*Gallery viewings by appointment only

Hand-wound watch
Mother-of-pearl dial
Case diameter: 41 mm
Case thickness: 11 mm

Platinum case

See-through case back
Power reserve of approximately 36 hours
Water resistance: 3 atm

Alligator strap (with platinum buckle)